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Logo Design. Global Brands
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Logo Design. Global Brands

Autors: Julius Wiedemann
Izdevniecība: Taschen GmbH
Izdošanas gads: 2019
Valoda: Angļu
Produkta veids: Cietie vāki
ISBN: 9783836576758
Lapaspušu skaits: 608
Sērija:
Ievadīšanas datums: 05.12.2019

Anotācija:
Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values ​​such as trust, quality, or reliability. This catalog comprehensively breaks down how texts, images, and ideas are condensed into distinctive brands.

From airlines and groceries, sportswear and computers, museums, and magazines, to car brands, music labels, pharmaceuticals, and internet portals, this band offers around 4,500 brand logos including complete background information about designers, year of origin, and country, as well as brands and companies. A great reference book for anyone interested in the ideas and concepts that branding is based on.